ubbu Challenges 2021
CREATIVE DIRECTION
As ubbu's main curriculum experience is already established, We understood we needed a different type of product that could complement and expand our offer.
ENTER CHALLENGES.
we've developed challenges to serve as bite-sized pieces of content that students and teachers could use to quickly learn a new topic.
challenges allow us to expand on computer science and coding themes, and also to relate them to subjects like maths and natural sciences by using interactive exercises.
the chance to develop smaller pieces of content also lets us tackle seasonal themes. One of our first challenges approached forest fires (and how to prevent them).
Strategically, challenges are also a tool to capture new users. By being easy to update and nimble, we can run experiments into what kind of content performs best and FIND OUT WHERE WE WANT TO DOUBLE DOWN.
