Blast
On-Air Copywriting
Blast is an action-packed cable channel that airs in angola and mozambique.
To stand out, the identity needed to pack a punch: from the graphics to the copy and soundtrack. It's not hard to see how fun it was creating these promos.
Transformers was a perfect movie to flex all the attitude that came with blast. Along with a classic promo, we also split action sequences into slow-motion eye/ear-candy sequences.
From promoting classic movies to action blockbusters and also some b-list titles, blast found a language that was able to push older content in a novel way.
Credits
Dreamia - Client
Até Ao Fim Do Mundo - Production