Canal HWD
On-Air Copywriting

Canal HWD is one of the biggest cable channels in Portugal and it features a mainstream selection of films with blockbusters being put front and center for the viewers.

Holidays and other special dates require new ways to repackage and promote movies that have been on rotation for a while.

Graphical ideas are vital when you want to combine movies through themes and cohesively present them.

When it comes to classic movies that have been seen by the audience, you get the chance to try some riskier ideas (even if some don't ever get to see daylight).

And it's always a lot of fun to mix everything together into an over-the-top wacky promo.

Credits

Dreamia - Client
Até Ao Fim Do Mundo - Production